Digital Innovator & Leader
at the intersection of media, public policy, and communications
LEADERSHIP
As a seasoned team leader, I have successfully managed teams of full-time employees, vendors, and contractors as the Digital Director at The American Independent and as a social media manager at Biden for President. My strategic vision has driven significant impact, such as the successful implementation of a company-wide rebrand, a website rebuild with a 300% increase in user engagement, and the launch of state news websites and social media programs. I am adept at fostering collaboration, driving growth, and translating complex policies into impactful digital media that inspires action.
STORYTELLING
As a skilled storyteller, I have leveraged my creative expertise to produce compelling narratives throughout my career that drive social change. From conceiving and creating influential social media branding campaigns, such as the #PeoplePowered initiative for the Tiffany Cabán Campaign, to implementing groundbreaking IG story strategies that garnered 8K+ organic views per story, I have consistently crafted engaging and impactful content. My ability to translate complex policies into accessible media has not only informed public opinion but also inspired action.
STRATEGY
Demonstrating a strategic mindset throughout my career, I have consistently delivered impactful results through cross-departmental collaboration, communications systems, and data-driven goal setting. In my work, I use key analytics to set digital strategy, achieving a 31% increase in Facebook engagement, a 20K MoM growth in Instagram following, and up to 60% email open rate. My ability to translate strategic vision into tangible outcomes is further evidenced by successful audience demographic shifts, collaborative influencer initiatives, and substantial growth across digital platforms.
