PROFESSIONAL EXPERIENCE

The American Independent (TAI News) Remote — February 2021-present

Digital Director

• Engage stakeholders to articulate crucial public policy matters, collaborating with policymakers and legislative teams to contribute storytelling instrumental in communicating policy and legislation

• Orchestrate impactful public affairs initiatives by leveraging strategic social media communications, effectively disseminating organizational narratives and fostering meaningful engagement with diverse audiences

• Provide leadership, mentorship, and coaching to a team of full time employees, vendors, and contractors

• Presente bi-weekly analytics and performance reports to the company’s president and board, including SEO guidance, web analytics, social media analytics, and digital marketing performance

• Regularly receive legal briefings to stay up to date on the regulatory landscape for government and the media, with application to the broader company mission

• Manage and creative direct a company-wide rebrand, implementing a new visual identity, website, brand guide, and merch

• Spearhead and manage an all-encompassing website rebuild, from the backend web development to the frontend UX and design for a website with 250K pageviews per month

• Shifted our primary audience demographic from 55+ to 25-44 in 1 year

• Increased time spent on website YoY by 300%, from 30 seconds to 2 minutes

• Oversee a content strategy to tell compelling stories, which doubled our website pageviews

• Strategize the expansion of TAI’s multi-product email program to our list of +25K + up to 60% open rate

• Manage strategy for the company’s 12 social media accounts with an eye for strategic public relations

• Create a vertical video program in a cross-departmental initiative to disseminate educational policy content; editing scripts, managing talent, and producing content with an organic reach of ~150K per video

• Manage editorial calendar, rapid response best practices, and budget for the digital communications team

• Produce live interviews with Cecile Richards, Sen. Sarah McBride, Charlotte Clymer, Laura Packard, and other state and local politicians, advocates, and policy organizations

National Democratic Training Committee Remote — January2023 - February 2023

Digital Content Reviewer & Grader

• Coach and provide actionable feedback to the digital track cohort

• Mentor a cohort in the creation and dissemination of compelling narratives across social and owned channels, emphasizing candidate policies, organizational advocacy, and the societal impact

• Respond to trainees’ assignments in writing, with occasional video chats to provide one-on-one coaching

Biden for President, Coordinated Campaign Remote — September 2020 - December 2020

Social Media Content Manager

• Manage social media content strategy and production for Maine Democratic Party social media channels

• Write content for state party social media channels leading up to and during the Presidential Election

• Work closely with communications team to write copy and share earned media across owned channels

• Develop a streamlined content approvals process for effective collaboration with multiple stakeholders, including the Executive Director and Digital, Communications, Voter Protection, and Fundraising teams

• Coordinate digital GOTV efforts with surrogates and influencers

• Grow Facebook post engagement by 31% to 57K, Instagram following by 10%, and wrote tweets averaging 50K impressions each in the month before the 2020 election

• Collaborate with local Senate and Congressional campaigns

Tiffany Cabán Campaign for District Attorney Queens, NY — August 2018- July 2019

Director of Digital Communications

• Execute strategic digital content creation and outreach, crafting impactful policy narratives for major media outlets such as TeenVogue and The Independent, amplifying key campaign messaging

• Lead dynamic influencer activations, collaborating with Queens activists, celebrities, voters, and media outlets to drive engagement and awareness around critical public affairs issues

• Lead the larger team in strategic risk taking and creative multi-platform storytelling

• Produce campaign announcement video with 20K organic impressions and 2K engagements in week 1

• Produce and ideate election week video with nearly 300K organic views

• Develop and implement an innovative IG story strategy, earning 8K+ organic views per story

• Conceive of and create #PeoplePowered branding campaign, now used by progressive campaigns nation-wide

• Work with design team to create the campaign branding for print materials, website, and digital assets

• Quadruple social media following in first week; average 40K organic Twitter impressions/day in the first month

• Instagram follower growth of 20K in the final 3 weeks

• Strategize audience segmentation for Queens County, the most diverse city in the world

Digital Communications Strategist New York City — May 2013 - September 2020

• Project management: build, hire, and manage digital teams to produce and design multimedia content

• Produce paid media, music videos, live streams, and social media content

• Develop sharp digital strategy for DTC brands, political campaigns, start ups, and musicians

EDUCATION:

Wagner College, NYC — Bachelors of Arts

Digital Campaign Camp 2020